Type/Code collaborated with Capiche to transform a compelling idea into a fully realized platform that empowers SaaS users to share expertise, make informed decisions, and uncover the full potential of the tools they use. The project began with a clear mission: address the gaps in SaaS product knowledge by creating a community-driven platform where real user insights replace surface-level marketing speak and incomplete documentation. Starting from this vision, we conducted in-depth research, including competitive audits of editorial, branded, and crowd-sourced review platforms, to identify opportunities for Capiche to stand out.
Through collaborative workshops, we defined key user personas, mapped their pain points, and ideated solutions for seamless user journeys. Our work focused on understanding how team leaders search for SaaS tools, how users onboard and adapt, and how experts expand their mastery. These insights informed the platform’s structure, navigation, and interaction design. We crafted workflows that balanced accessibility for new users and depth for power users, ensuring every feature contributed to Capiche's mission of empowering its community.
Our end-to-end approach encompassed branding, UI, and UX design, delivering a cohesive identity, custom iconography, and a style guide ready for development. We designed for an impactful initial launch while also delivering a forward-thinking product roadmap to guide future feature development. By collaborating closely with Capiche’s in-house developers, we ensured the design vision translated into a polished, intuitive product. The result is a platform that not only simplifies SaaS discovery but also rewards expertise, fostering a vibrant community that bridges knowledge gaps and drives smarter decision-making.