Type/Code partnered with The Forman School to redesign their website, focusing on increasing inquiries and supporting current families with real-time data. The new site, built on Statamic, integrates deeply with Blackbaud for seamless CRM data management, allowing the school to better serve prospective families and provide personalized experiences. Our strategy began with understanding how Forman guides families through the decision-making process, from awareness to matriculation, and translating that journey into an intuitive user experience. We created a design that emphasized the school's community, featuring stories, faces, and places to connect emotionally with visitors. With an engaging content strategy, inclusive copy, and flexible taxonomy for the blog, the site now effectively showcases student life, fosters deeper engagement, and enhances the Forman experience online.