GE Lighting

GE wanted to create a new way to buy bulbs online, one that would educate customers to its many innovative and nuanced lighting solutions while also simplifying the shopping experience. To do this, we designed a storefront experience with strong emotion triggered by lighting themes to teach shoppers the power of premium lighting. Our research uncovered the functional, quantitative, and qualitative attributes that customers ascribe to the lighting in their homes, and our strategy culminated in the design of “Bright this way,” a web experience for selecting the temperature, brightness, base shape, and smart or eco-friendly features of your lightbulbs, based on the feel and fit you wish to achieve in any room.