Sharp Type already had a strong reputation for crafting beautiful, usable fonts. They needed an e-commerce experience to match. Rethinking the checkout flow from the ground up, we designed, tested, and implemented a completely customized checkout process that would accommodate the complexity of end user licensing agreements while simplifying the process of purchasing font packages.
Not stopping there, we built features that allowed users to upgrade and change their licensing agreements as needed, and a fully bespoke customer management tool for Sharp Type to manage customers, orders, font packages, and license details. Addressing the common pain points of purchasing font packages for organizations, we gave users the ability to share their cart, enabling designers to make the proper selections and then delegate the licensing agreement and purchasing process to a colleague. As part of a customer loyalty program, designer access permissions were added, allowing customers to preview and download exclusive, pre-release font drops to customers by invite only.
Sharp Type was acquired by Monotype in 2024.